Brazil pulls expansion of Diageo in semester

Diageo, distilled spirits company in the world and owner of the brand Johnnie Walker, Smirnoff, Baileys and the brazilian cachaça Ypióca group, reported 14 percent growth in sales in the region involving Brazil, Uruguay and Paraguay, in the second half of last year. Global net sales of the company grew by 1.7% in the period, to 6.53 billion pounds. Net profit reached 2.20 billion pounds ($ $3.15 billion), with a high of 6.3% over the second half of 2016. According to the company, sales of Scotch have grown 11%, driven by Black & White, which has stronger sales performance in the Northeast region of Brazil. Among the main brands of the company, the Ypióca group grew 7% and kept the leadership in the category of Gold type cachaças, aged in oak barrels. Sales of Smirnoff grew 8%. Tanqueray gin sales have tripled in value in the period. Diageo reported that intensified marketing investments in Brazil. In 2017, launched advertising campaigns for brands Ypióca group and Johnnie Walker. In the past two years, also developed new lines of drinks. In the Latin America and Caribbean region, where Brazil is the largest market for Diageo, according to the company, sales rose 7 percent in the second half, driven by positive performance in the Brazilian market. In a statement, Ivan Menezes, President of Diageo, said he hopes a middle digit growth in global revenues in fiscal 2018, which ends in June.