C&C Strengthens Multicanalidade in Campania

The C&C House and construction, from a new campaign reinforces the concept of multicanalidade, which integrates all your sales channels-physical and virtual shop. "With the new communication strategy, the first created by the Publicis Agency for the brand, we rescued our vocation to meet the two basic needs of client segment: the construction and decoration of the home. And that, through various channels of contact with the customer: the physical store, the website, the call center among others. Expressed in the very name of the tag, it now comes to strengthen media which is a ' one-stop-shop ' complete and true multichannel ", says the Director of marketing for C&C, Andre Barrett". An example of this new model of communication and service is the expansion of the service Removes the store at which the consumer buys the product through the website, the computer or cell phone, and on your preferred store, in less than 24 hours.