Mr. Cheney plans to get the 100 Stores this year

With 68 stores in operation across the country, the American cookies franchise chain Mr. Cheney Cookie plan to reach 100 units by the end of the year, said Lindolfo Paiva, owner of the brand, in an exclusive interview to the newspaper Fun News. "In 2016, opened 13 new operations. Until July this year we opened 10 stores and the projection is to deploy more 22 between shops and kiosks, "he reveals. Present in nine States, P the store attached to the Rio Sul Shopping Mall, in Rio de Janeiro, is among the 3 that sells. "The brand is very well accepted in Rio de Janeiro, but in General, all the stores sell very well. Our next opening will be in the Park Mall, in Brasilia, on September 20, ".
Expansion Plan and great results With just nine stores, Lindolfo explains that most franchises, 46, are formed by 22 kiosks and shops. In addition, the expansion plan covers all regions of the country. Today the network has units in São Paulo (45 shops), Rio de Janeiro (10 stores), Minas Gerais (5 stores), Amazonas (2 stores), Rio Grande do Sul (1 store), Mato Grosso do Sul (1 store), Paraná (1 store), Pernambuco (1 store), Maranhão (1 store). In 2016, the company registered in Brazil, a turnover of $31 million against $23 million recorded R R in 2015. 14 new units were inaugurated and the increase in sales of cookies jumped from 6 million in 2015, to 8.5 million in 2016. To open a franchise, the initial investment is R $340,000 with a return on investment estimated to be between 24 and 36 months.
Portfolio in addition to the cookies (12 flavors, outside seasonal created for special dates), Mr. Cheney stores offer other desserts typical of the USA as the Cinnamon Roll, American Pancakes, Apple Pie, Cheesecake and Brownie. Are foods to accompany, cold drinks and hot, plus snacks. "In fact, we have a promotional calendar with different flavours and actions throughout the year. We have specially created cookies for the children''s day (a cookie with marshmallow and another with Brigadier Strawberry called Yo-yo). In addition to special cookies for Halloween. ", concludes the owner of the mark. In the "Cookie Day", concluded on 23 August, the brand will also make a promotional action with distribution of free cookies for the first 100 customers who arrive in all stores, from 3:00 pm.