Copra Creates new processes and Opens new markets

The Copra industry specialized in Food processing of dried coconut, grows with the consolidation of oil consumption and coconut derivatives. To accompany the rise in the market, the company invests internally and open alternative markets, says Hélcio de Oliveira Junior, President of Copra foods, exclusively for the Turning News Newspaper. "We''ve invested a lot in technology and management, with the opening of new customers and markets. How, for example, the export of our products to six countries: Argentina, Uruguay, Paraguay, Chile, Portugal and Cape Verde. Our projected a growth of 40% by 2017 in relation to 2016 ".
Healthiness market To exploit this kind of market, it is not enough just to have a good quality product or revolutionary, it is important to work threads that if you want to achieve and to invest in distribution, explains Hélcio: "trends follow with healthy products, with diversified products for the food service, and we have to work our services: logistics, investment in client, fast delivery at a competitive price and of course, a product with quality, tasty and innovative ".
Releases as a novelty, the Copra Food brings to the market the so-called Organic Coconut chips (20 g) in five flavors: ginger, cinnamon, sweetened with sugar, herbs and natural. Two other novelties are the coconut oil spray (147ml) and the coconut milk in sachets-stand-up pouch (200 ml)-economic package. Currently, the company has 130 SKUs and prepares more 30 releases for this year. The products meet supermarkets, food services, attacked and pharmacies.