Itaipava invests in returnable packaging

Itaipava invests in returnable packaging with your first campaign with this focus. The film will be aired nationally on TV and digital media, and was designed with the goal of promoting the use of returnable packaging. "Last year, 50% of the volume of returnable packaging who entered homes were of 1 litre-a representation of 81% of returnable of Itaipava inside the homes. Thus, the returnable packaging grew in volume, approximately 91% ", says Eliana Cassandre, advertising manager. The campaign includes three exclusive videos and Black band and the poster girl for the brand, Aline Scratched. The proposal is to show to the public that the consumption of Itaipava in their versions of returnable packaging may be advantageous.