Sundown encourages the use of sunscreen in all seasons

With the campaign "love and sun protection Sun", signed by DM9DDB and strategic action in points of sale coordinated by Aktuellmix, Johnson & Johnson wants to enable the use of sunscreens not only in summer. The idea is to encourage a routine at all times of the year and not just in the summer. According to the eec tive Director José Cirilo, marketing director of the multinational, the effects of radiation must be inhibited in''ve missed outon the winter and spring. "We are at the beginning of the autumn, after a summer that we yielded substantial sales growth. But, in addition, is the awareness of the dangers of Sun, especially in children, "he explained.
The J&J is using an Ibope Intelligence Research to better understand the use of Sun protection habits of Brazil and of their children. The online survey done with 1000 women of 25 to 60 years of age and from all regions of Brazil, revealed that the use of sunscreen is still quite tied to outdoor activities and prone to exposure, such as the beach or pool: women claim to apply sunscreen on their children when they carry out these types of activity. Most mothers (57%) still applies sunscreen on their children only once in a while. The number is even more alarming when held the clipping of the percentage of mothers who apply sunscreen on their children when they go to school: just 5%.
"Play on Earth, and external activities are situations that favor, as much at school as at home, the creation of habits how to protect from the Sun daily. Parents and teachers play a very important role in the introduction of this routine, which will be reflected in long-term health. Create moments in everyday life to enter the habit of sunscreen can generate learning situations and interact very attractive for children ", claims the specialist Gisela Wajskop-academic, educator and great supporter of the play as content. This measure is very important since, during the school routine, many games and activities take place outdoors.