Thursday, February 23, 2017

Blocks multiply in São Paulo and expect 2 million revellers

The Carnival of São Paulo has overtaken the catwalk of the Sambadrome and broke into the city''s streets. With strong adhesion of the partygoers, the blocks have mushroomed, increasing in 60% of 2016 to 2017. The 495 registered blocks must drag of 2 million revelers, but with new rules of the city of São Paulo: must meet a maximum of 20000 people each and are 23 city routes involving, as the Faria Lima, Rua dos Pinheiros and Cardinal Arcoverde.
Who will produce the parade of blocks in this year is the Dream Factory, which already makes the Carnival in Rio and won the competition in the city for the first time. Skol, for your time, will sponsor the party, with the goal of presenting the city with a "Carnival round".
The first action of the brand was on January 25, the birthday of São Paulo, with the holiday round, which attracted more than 40000 people, according to the military police, in front of the monument to the Flags. Gabriella Esper, Skol marketing manager, explains that the expectation for Carnival is also the events that occur before and after the date. "We want people to remember that moment with happiness and the link with the Skol, because we will be present. In terms of structure, we are proposing that has something different and memorable. Since the project began, we gathered all the leaders who make the party be held and build a proposal that meets the expectations of all, since the organizers until the revelers ".
The Agency is responsible for All brand activations. "Icons and customs of this party have been introduced with higher and lower strength among the people," says Iron Neto, partner and Director of business and production of All Agency. The Agency itself has received sponsorship from Skol for your pad Come Ni Me that I have Everything.
Back to the Sambadrome Rio Samba group and Carnival (RSC) and the Agency RED Action bring, for the second time, the Cabin São Paulo Samba and Carnival for the Anhembi. Organized by Mauricio Mattos, Chairman of the RSC, and Jorge Mathias, Director of RED Action, and recommended by Washington Olivetto, Boni and Alexandre Accioly, work space in the days 24 and 25 February (parade of samba schools of the special group) and 3 March (parade of Carnival champions 2017).
The Cabin Bar Brahma, also in the Sambadrome, closed partnership with various brands. The ice cream will be the Häagen-Dazs; the meats, marfrig‟s; the coffee, the Delta Q; and healthy dishes, the Light Chef.
Journalism teams of Globo in São Paulo, have been doing coverage of the Carnival in the city, showing the preparation of blocks and of the samba schools. In the parade of samba schools of the special group, 25 reporters will work on cover and 30 cameras will be used for journalism and for the transmission of the parades. The journalism of the Globe has the support of your network of affiliated stations to cover the most popular parties of all Brazil, with live entries and special reports, the frevo axé, passing by the street blocks.
Propmark - 22/02/2017
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