Dairy brand More Bought in Brazil

With the new movie which aired October 17 day 2017, the campaign "at home there" stands out now that Italac is the brand name of more milk bought from Brazil *. Reinforcing the concept that was born as a signature in 2016 campaign, communication, Yes, affectionate and family appeal consolidates between Italac and consumers.
Starring Taís Araújo and Lazaro Ramos, the film recorded at the factory in array Corumbaíba/GO, has the size and modernity to one of its factories. The scenes expose of transparent quality control and high technology of the entire production process, showing consumers with the milk and derivatives are produced.
The whole milk product was chosen to represent the brand since Italac has long life milk more bought from Brazil.
In addition to the TV movie that will be aired in prime time the new campaign will feature Street clocks, ads in magazines, strong in the digital strategy and points of sale.