Super Globe Predicts 20 New SKUs and double Billing

The Super Globe, Chemical cleaning products company, closed the investment cycle of 2017, that kicked the R $16 million figures. With this, the company hopes to keep the growth rate at your billing and bend it until the end of 2019, said Bernardo Guimarães, commercial Director of the Super Globe, in an exclusive interview to the newspaper Fun News. "For the past eight years, we've grown 400%. Now, with the new products and investments in technology, quality, logistics and innovation, we gain even more room. We will invest increasingly in these areas so that our billing fold until 2019.
2017 investments
Currently present with 32 items in approximately 10000 points of sale spread over Minas Gerais, Espírito Santo, Rio de Janeiro and Goiás, the Super Globe focused their investments this year, the increase of your plant, which had 11,000 m ², which enabled a 50% increase in production. In addition, the company also invested in research laboratories, development and quality, creating factory packaging itself with State-of-the-art machinery and expansion of the product mix, in which the bleach gets featured. "Our biggest item representativity certainly is the bleach, with market share of approximately 56% in MG" reveals.
What's coming in 2018
The company, which this year released 20 SKUs-between scented Cleaners (08), multipurpose Cleaners (04) and disinfectant Santa Clara (08), reported that, in 2018, will launch more than 20 SKUs. "The cleaning products market is very competitive and it is important that your product has higher added value. So, right now, we are conducting market research to evaluate which products our customers want and soon we will have news, "says Bernard. For while the Super Globe Chemistry does not reveal what will be the new products, not to stir up the competition.