Study evaluates the investment cost of AdWords of the main categories of the Brazilian e-commerce

The VTEX, global leader in cloud commerce, developed together with the digital marketing agency GhFly an online platform which calculates the approximate cost of investing in AdWords for major retailing categories.

In addition to providing support to the strategy of advertising from companies in networks, the tool reveals some trends in the Brazilian market of digital media. For example, the books and toys segments are the cheapest for investment in AdWords, while electronics and cell phones are the most expensive.

According to William Cassidy, VTEX performance manager, this behavior is to be expected. "These segments are consolidated with players with huge investment capacity, whose average ticket a request be greater, allows highest CPAs," he explains.

Analyzing only the investments from the top of the sales funnel (brand recognition), the fashion and accessories category appears as one of the most expensive. "This behavior can be explained by the strong presence of brands in digital marketing, inflating the more generic words which refer only to the brand," details.

Another interesting data is in the health and beauty market to the middle (brands and sales) and bottom of funnel (sales), presented the lowest traffic, while at the top of funnel had high traffic volume. "One of the explanations can be in better margin and good average ticket thread that allows greater investments in media," believes the VTEX Executive.

To mount the system, analyzed more than 60000 words and conducted simulations with investments of different sizes. According to William Lamb, "the goal of the platform is to help the shopkeeper in your strategy setting comparing segments and stages of the journey of purchase."

The tool, the retailer can select the category of your shop and determine which is the priority for return your sales funnel. The retailer can also do the opposite way, enter the value that you have available for investment and let the tool calculate the approximate amount of return visitors.

About VTEX
The VTEX is the real Cloud Commerce ™ Platform in the digital retail market with automatic scale elastic and cloud infrastructure that increases conversion rates, decrease operating costs and generates customer loyalty with consumers. Using your exclusive patented Smartcheckout ™, a secure and intuitive tool without obligation of creating password during the process, the VTEX is the best option for the digital retail. Companies that use VTEX observe on average 54% conversion increase and significant reduction in abandonment of shopping carts. VTEX platform is used by over 2,000 stores in 20 countries and has global corporate clients like Sony, Disney, Walmart, Danone, Whirlpool, Coca-Cola, Lancôme, AVON and LEGO. VTEX is a company present at Gartner Magic Quadrant report Digital trade 2017. VTEX is an end-to-end platform, fully adaptable, omnichannel that keeps the pace at the same pace of the evolution of the customers '' expectations.