Black Friday's sales Should Rise 15% this year

Black Friday sales are expected to reach R$2,185 billion, up 15% compared to 2016, the monitoring of Ebit, company specializing in e-commerce information. It is estimated that the number of orders go up 7.7%, of 2,920,000 for 3.1 million, and the average ticket must be R$695, up 6.4%. Black Friday, which this year will take place on 24 November day (last Friday of the month), is the principal calendar date of e-commerce. "The expectation of growth is based on the increase in the number of consumers and in the improvement of the economic scenario with inflation control, reduction of the interest rate and the unemployment rate," explains Pedro Guasti, CEO of Ebit.
Electronic consumption should increase further, according to a survey developed by Ebit to understand consumer behavior in the virtual event, 81% of respondents intend to consume during Black Friday. "The data still has a lot to grow in the country. Proof of this is that 38% of consumers say they don't buy because they don't believe in discounts. With the consolidation of Black Friday, the trend is that this suspicion decrease and increase membership. "says. The data show that 41% of respondents intend to take advantage of Black Friday to advance the Christmas shopping, but not necessarily to buy gifts. Only 18% of consumers plan to buy for gift giving, while 59% buy item for your own use. Electronics lead the ranking of intended purchases, with 34%, followed by household (27%), data processing (24%), and cellular telephony (23%). This last category is the expectation of higher average ticket, 1,236 R$.