Vegetable drinks: investment in Category Generates High Profitability

According to Euromonitor, the segment of vegetable drinks made in Brazil milhões R$56 in 2015, including soy milk and other vegetable milks. For Nestle, which has a line of vegetable drinks Nesfit brand, the investment in this category is a tool to encourage the consumption of healthy foods in the country and create a new habit.
In addition to conquer new consumers for their benefits, the vegetable drinks also call attention of retail because they increase the profitability of the gondola in up to 3 x when exposed next to soy milk. And also bring higher percentage of premium customers with an expense per visit 2 x maior.*
The line of drinks Nestle plant has 1 l versions of rice and Oats, as well as the Smoothie in the form ready to go with 260 ml versions fruit flavors. The complete line is made of whole grains, high in fiber, vitamins and minerals.