USA: Kimberly-Clark seeks start-ups to create intelligent solutions

Annual meeting of the company invites the best start-ups, entrepreneurs and managers from around the world to help create consumer-facing technology solutions.
"The adoption of new technologies by consumers is increasing at an unprecedented pace, and the marks must look at the market forward innovation to identify new ways to connect with their consumers digitally enlightened," said Scott Usitalo, chief marketing officer of Kimberly-Clark. "Start-ups are a big part of that advantage and the" K-Challenge "is an ideal interface for entrepreneurs and Agile manufacturers connect with Kimberly-Clark''s global brands".
The K-Challenge program is focused mainly on inviting new businesses, entrepreneurs and managers with proven solutions in six main areas:
Data and analyses
Content and media experiences
Internet-of-Things/Wearables/connected devices
Operations solutions
Cyber Security
"Today''s consumers want a personalized approach, not a segmented approach, so we are applying the principles of centralization, a rich algorithmic experiences across the enterprise to create these connection points of consumers and customers," – said Dirty Chandrasekaran, CEO of Kimberly-Clark. "By associating with technology entrepreneurs through D Lab, our brands can leverage more quickly the best market innovation".