Urban fish Sales Record is by cell phone

The urban fish, local service platform of Brazil, already registers since September 2015 more than 50% share of sales made by the mobile (applications and Mobile Site) and in 2016 reached new record: 67% of sales made by this channel. Among the capitals most mobile devices in all Brazil, it''s Victory, which leads the ranking, with 60% in sales, followed by Rio de Janeiro, with 54%, São Paulo and Brasília with 52% and, Fifthly, Fortaleza and Recife with 49% stake. "The numbers are indicative of the increasing relevance of m-commerce, which since 2015 already is perceived in the company," says Marcelo Zahid, product manager, mobile urban fish. Investments according to the platform, in the spring of 2016, the number of sales for notifications via push was four times greater than in the same period last year. In June, 53% of sales by smartphone came from travel, which became another source of stimuli of company sales and in September for the first time in the company''s history. Another highlight is the purchase and use of coupons on the same day, which already reaches more than 50% in local offerings. "In 2017 we will continue investing in the continuous improvement of the user experience, especially with regard to usability," Zahid. The company''s expectation for 2017 is further improving the mobile user experience.