Small virtual retailer starring Brazilian e-commerce trends

Sao Paulo-the growth of marketplaces, the participation of mobile devices in sales and the decentralization of industry-commerce trends that have gained relevance in 2016-even more discharge this year.
The vision is shared by the President of the Brazilian Association of Commerce (Abcomm), Mauricio Salvador, and COO of E-bit/Buscapé, André Days. "In terms of trends, what are you going to continue strong is the issue of marketplaces. They closed last year with participation of 22% in total sales, and the expectation for this year is to reach 26%. One in four will be made by shopping marketplaces, "said Salvador.
According to him, the so-called niche marketplaces also should grow this year, although they have a small representation. "The big players, like the Free Market, they still have a participation of more than 90% in this market, but we see a movement and the emergence of marketplaces specializing in certain segments."
Days, the E-bit, also States that this must be one of the major trends for the sector. "The smaller stores have started a movement to sell through these platforms. In 2017, this should continue: big players '' sucking '' small retailers to sell within their platforms, "he says.
For him, one aspect that should gain strength this year is the growth of the participation of mobile devices in industry sales. In December 2016, smartphones and tablets accounted for 26% of sales for the month, according to the company. In the same month of 2015, this share was 14.3%. "In one year we had a high of about 12 percentage points. Is a very accelerated growth, "says Day.
Given this, the Outlook for E-bit 2017, a company specialized in data collection in the industry, is that mobile represents more than 30% of the Brazilian e-commerce sales. The Abcomm data show a similar scenario: in 2016 the slice of mobile devices closed at 25%, and is expected to finalize this year around 30%.
"Mobile will continue to be one of the great drivers of e-commerce in 2017", confirms the Director of communication from the Brazilian Chamber of Commerce (camara-e.net), Gerson Rashidi.
This trend is also proven by two companies that operate in the sector: the platform of virtual stores Shop Cloud and Rakuten. At first, the participation of mobile in total sales rose 10 percentage points between November 2015 and November last year. "25% Of Sales for mobile devices, representing 35%," says the company''s CCO, Alejandro Vázquez. In terms of access, he says that the mobile represented approximately 57% of all visits to 2016.
At Rakuten, this reality is even more latent and, according to the CEO of the company in Brazil, René Abe, sales for smartphones and tablets have surpassed the per desktop within the platform. "The set of all tenants of Rakuten have today more sales for mobile than desktop", says the Executive, supplementing the '' turning point '' in the middle of last year. For 2017, he believes such participation within the Rakuten should keep growing.
Another movement which gained relevance in 2016, and to accentuate even more this year, is the decentralization of the sector-with the increased participation of micro and small enterprises in business billing. According to Salvador, the Abcomm, the Meps represented in about 2016 of 23% of sales in the business. "For 2017, the prospect is to achieve 25% and 28% in 2018 to fence. Is a gradual movement. As we have a high revenue volume, it becomes more difficult to grow in proportion, "he says.
Billing
About the e-commerce billing, Salvador account that the Outlook for this year is to a high of 12%, compared to 2016 to R$ 59.9 billion. Last year, the result was 11% higher, in the year-to-year comparison. The E-bit, in turn, claims that the industry turnover closed with high 8% 2016. For this year, the expectation is that e-commerce will grow to between 10% and 15%. Both measurements are in nominal terms (without considering inflation).
With the growth of online trading and the fall of physical retail, points out that there was an improvement of participation of total retail stores, which closed at 3.7%. "This year she must grow 0.5 percentage point. For the camara-e.net, Rashidi, this slice should only grow sharp when the quality and access of broadband increased in Brazil. "The growth of e-consumers is directly proportional to the advancement of broadband," he says.