Nutella takes 7 million different packaging to the market

Ferrero launches in Italy a special edition of hazelnut Nutella cream with unique packaging. The initiative, called "Nutella", will take to the supermarket shelves of 7 million Italian pots with different labels and numbered.
Heat shrinkable labels are printed digitally with Mosaic technology, created by HP Indigo. This is a random rotation technique, which does not repeat the same art in no label, creating unique designs.