Holiday help tourism, but travel agencies fear days of closed shop

São Paulo-different from retail, which estimates losses of $1 billion in earnings in the light of the holidays this year, tourism companies celebrate the possibility of injecting up to 10.9 billion R$ in the industry. Despite the positive Outlook, travel agencies indicate the need to organize the packages to the days of closed stores on account of the calendar does not get in the way of revenues.
"In the Ministry of tourism the expectation is higher, and about $20 billion," said the President of the Brazilian Association DCI of São Paulo Travel Agencies (ABAV), Marcos Balsamão. According to the Executive, carriers are prepared with affordable products and it is expected that the Brazilian let not to travel because of the recession. "He incorporated the budget travel and can spend less, but don''t let go. Given this, the operators prepared with packages that fit in your pocket. "
"After a tough year, we hope that 2017 is better. We believe that the sector can be discharged between 5% and 6% in the year, "adds Balsamão. According to the Executive, with the economic crisis and the dollar''s surge over the past two years, domestic travel gained strength and a larger number of holidays should help take advantage of the heated demand. "Before participation in sales was 60% international travel and 40% domestic, currently it is inverted and in 2017 must keep" comments.
Despite the calculation released by the Federation of trade in goods, services and tourism of the State of São Paulo (FecomercioSP), that retailers should no longer earn around 10.5 billion on behalf of the R$ dates, the Commission points out that it is important to remember that the holidays help drive financial decentralization, benefiting other tourist towns. "The entities will have to sit down and talk and see how retailers might be a part of it, because there is also the expense of a tourist," he points out.
Contrast
Even aware of the opportunities with holidays in 2017, according to the Vice President of sales, product and marketing at CVC, Valter Patriani Advisory, it is necessary to highlight that holiday is not always positive. "It is clear that the sale to the holiday, but on the other hand you have a more limited schedule in [trade as well as tourism agencies]," he says.
According to him, the sales are better than normal, "but they''re not as highest, because it has to be discounted the move lower in the date itself," he says. In the case of the CVC, many stores are in shopping centers, which helps, but in the case of units that are on the street performance is more impacted by does not work on any schedule. "In the limited hours shopping centers, but at least is of 14 hours to 20 hours."
In addition, the Commission adds that it is necessary to be very careful at the time of work packages for dates, taking into consideration that people not travel at all. "They end up postponing the decision and take longer to buy, because they don''t know when they''re going to travel or have off. the consumer loses focus, "places.
That''s why the company should focus on longer holidays. "In the longer, the consumer can dilute the price of the ticket and spent a day gets shorter," says Patriani Advisory noting that the price of tickets on the eve of the holiday increases, due to the high demand.
According to him, short holidays people tend to opt for destinations very close and lower average ticket, since the consumer has other transportation options. Another trend pointed to by CVC are packages of one week. "As there are two holidays in a row, we believe that some people can make amends for travel. Bet on it, "he explains.