E-commerce billing falls 6.6%

São Paulo-After record high in the second quarter of 2016, the Commerce of the State of São Paulo returned the submit drop in real revenues (already discounted inflation) in the third quarter of last year. In the period, the sector grossed R$ 3.4 billion, down 6.6% on year-to-year comparison.
In the year to September, turnover of the sector has registered a fall of 4.4% and 4.6% 12 months of downturn, the worst result of the historical series. That''s what points of the Trade Federation search for goods, services and tourism of the State of São Paulo (FecomercioSP), conducted through its Board of Commerce, in partnership with the Ebit.
Economic Research of e-commerce FecomercioSP/Ebit draws comparisons between the monthly revenue of e-commerce and the physical stores in the State, segmented into 16 regions. Data are also available on the numbers of applications, average ticket and real variations in sales.
The contribution of e-commerce retail sales paulista in the third quarter stood at 2.4%, take 0.2 percentage point drop (p.p.) in comparison with the same period in 2015. With respect to the number of requests, the amount rose 1.4%, from 9,076,000 to 9,201,000.
Average ticket
The average value per order also recorded a fall of 7.9% in the third quarter of 2016, rising from R$ in the same period of 2015 404.41 to 372.63 R$.
For the Economic Assistance of FecomercioSP, the retail sales slowdown has been felt in both the physical and electronic trade and this is a reflection of the high inflation, high interest rates, the scarcity of credit and rising unemployment.
The e-commerce billing recorded fall of 6.6% in the third quarter, from 4.4% in the year and 4.6% in the past 12 months to September, the worst result of the historical series. Retailers already exhibited growth of 1.7% paulista, mild indentation of 0.7% and 2.8%, respectively, in sales on the same comparative basis. Part of this discrepant behavior can be explained, according to the entity, by the strong basis for comparison, since Commerce began to feel the effects of the crisis with greater intensity in mid-2015, while the physical retail paulista has drop in sales in 2014. In addition, the range of products marketed in the operations performed by the internet (concentrating a reasonable portion of home electronics products and small appliances), tends to present a more elastic demand that essential items such as food and medicines. For this reason the recovery happens, at first, physical retail.