Bookstores and retailers close 2016 in red

The Brazilian retail market closed in the Red even 2016 with a recovery in the last two months of the year, with Black Friday and Christmas sales, according to final data released by Nielsen and the National Syndicate of Book Publishers (SNEL) on Monday, 16.
The actual fall in value, considering the inflation accumulated period between 2015 and 2016, was -9.2%, according to the Panel of book sales in Brazil.
The research accounts for sales to bookshops, e-commerce and retailers collaborators, such as supermarkets. In volume, the fall was -10.8%.
To ease the difference, the market set the prices of books above inflation: reset the year was 8.69%, and the average price per title was in R$39,77.
"Despite the negative result, it is worth noting the trend to recovery the past four periods, which saw sales fall reversion", points the editor and Chairman of SNEL, Marcos da Veiga Pereira.
"Until week 40, the market fell 4.9% and we were able to close the year with-3.1% (against inflation). Our hope is that in 2017 the number of copies sold remain the least stable within a difficult scenario of brazilian economy, "says, by way of note.
The 13 research period, which corresponds to the final month of the year, remained virtually stable in about 2015, with a fall of 0.8% in total turnover, and -8% in the volume of books sold.
Numbers
9.2% was the fall of retail market in Brazil between 2015 and 2016 considering inflation.
Last year, the fall was of 7%.