Bombril Value Trade

After changes in its management, in 2016 the company back on a growth path in Brazil. One of the main factors for this, that gets even more importance this year, is the strategy of work with excellence at the point of sale, in a "win-win" with retailers. "One of the strategies that the year is strong in implementing work Science at the point of sale, either through management or campaign materials. We''re not worried about just winning money, but make our customers have good results too, "says Rafael Mattos, Trade Marketing Manager of a Brillo pad. And this proposal, based on two pillars, covers, also a resumption in the relationship with the customers of the company.
Knowledge of Shopper one of pillars of Bombril''s campaign is to understand the shopper and his journey at the point of sale. "We are seeking to understand the journey of our in-store shopper, his behavior, the corridors that he travels and what materials more impactful. All this to generate more demand and, consequently, sales, "says Mattos. With this, the company has more assertiveness in developing point-of-sales materials focused for every retail environment and type of store. "We are investing increasingly strong in POS material. For each size of retail we offers a trousseau of material, we will say so. So, to the Supermarket we''re going to have a specific material, in Cash & Carry Let''s have another and so on, "says Mattos.
Management BUYOUT the other pillar of the strategy is the management of information at the point of sale with focus on loss prevention: reducing ruptures, Virtual Stock and low stock, thereby improving the performance of product turnover. "This is the set of factors that we consider the beauty of our business. And that our proposal has been very well received by the market, "concludes the Executive. To portray the success of these actions, Mandy reported that a certain category of Bombril recorded drop in 9% to break 2% with this new strategy, and that the goal is to get to less than 1% in the coming months. In addition, the steel wool also increased in 25% the time of presence of the promoters in shops, strengthening the development of your products with customers.