Água de Cheiro will Recast in 2017

The first plans of the Beauty Franchising group, Rothenberg, the job of the Água de Cheiro are of brand development in the long run. In 2017, the company has prepared a program of investments in the order of 3 million R$, focusing on new brand image, product portfolio, training and communication. The Beauty Franchising acquired at the end of 2016 the operational assets of the water, so the franchise segment of shops of cosmetics and Perfumery.