Xandô must grow 30% this year

After 1 2015 it was necessary "to work harder to sell the same volume", the Dairy Xandô expects a high of 30% in its turnover, which should reach 100,000,000 R$ this year, according to Carlos Eduardo Pasetti, CEO of the company.
The company sells milk the pasteurized kind and also orange juice with the Xandô brand, produced primarily with fruit grown on seven farms belonging to the holding company Grupasso in the cities of São Paulo State.
Second Pasetti, the increase in revenue this year should come thanks to recovering sales and the launch of new products, such as milk to unpasteurized dairy and the new packaging of fresh cream guy. The company has also achieved prices of transfers, on average, 10%, about 2015.
"In 2015, we work overtime to sell the same volume. We seek more sales points to offset the fall of average retail ticket ", says the CEO of Xandô. Today, the company''s products are in 200 stores 6000 cities in the State of São Paulo. This year, he said, the dairy is "reaping the credit expansion of outlets". In addition, says, "people are back to consume a little more".
The Xandô always had a strong presence on the market of the city of São Paulo and Campinas. In addition to growing in these two markets, in recent years, the company now bet on sale in regions such as São José do Rio Preto and São Carlos, in São Paulo.
The logistical challenges of this expansion are not small, since the milk must reach the shelves of retail in a period of only 9 hours after milking in Colorado Farm, says Pasetti.
Niche market, the milk segment type moves today, according to him, about 60,000,000 liters of milk per year in the State of São Paulo in Brazil. With the lactose-free milk, it can be said that the Xandô invests in "niche niche". As the CEO, the volume dairy must represent 3% of the total milk produced by dairy. The product must be 20% to 30% more expensive than conventional milk.