Sugar Union partnership with Nescafe

The brand Union will be present until the end of August in more than 350 shops, along with the brand of instant coffee Nescafe, offering a tasting. The action takes place in the streets of São Paulo, Ribeirão Preto, Rio de Janeiro, Belo Horizonte, Brasília, Recife, Fortaleza, Curitiba, Florianópolis and Porto Alegre and has as main objective to introduce consumers to the broad portfolio of Union and the new Nescafé Double filter. According to the Union''s marketing manager, Viviana Teran, the expectation with the partnership is to continue approaching consumers and stimulate experimentation of the various options that the brand offers.