Innovation is critical to the success of a company. Today, the consumer is saturated with information, have access to the internet and can find what you want with a single click.
So the entrepreneur needs to invest in innovation, always find different ways to sell, launch new products and stand out.
The Portuguese Patricio Goncalves chose Brazil to invest and today sells perfume knows how to bulk. Even with the dollar high, everyone gives a way out fragrant from the store. The business model already popular in Europe. "With the crisis, I found it interesting to bring this concept to the Brazil, fractional sales".
85 percent of the fragrances are purchased international homes. They sell scents inspired by scents of known brands. The other 15% are manufactured in Brazil.
The scents are sold in bottles of four sizes. Prices range from $ 20 to R$ 89. Patricio explains why are cheaper than imported documents. "We have no advertising structure as these big brands have. So is 80% to 90% cheaper in price.
For entrepreneurs who still resist the changes, market consultant Marcelo Sinneli sends a message: "if he didn''t realize that need to innovate, he is a week late. Do you understand? Have to start innovating tomorrow. Where can find this innovation? There are people who are more creative and visionary than others, but everyone has this ability.
G1
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