Ruffles sell potatoes of feijoada, pepperoni and burritos

PepsiCo Brazil invited consumers to create flavors for potatoes of the mark Ruffles. The third step of the campaign showed this week three flavors finalists who were chosen by the public.
Are they the #Burritatas, inspired by the famous Mexican dish burritos; #Calabreonda, which joins sausage with onion; and #Feijuuuca, inspired by the typical Brazilian dish that mixes black beans and pork.
According to the company, at this stage of the campaign, the three flavors are sold in Brazil between September and November and one of them will be chosen by the public voting online and sales performance. The author of the taste winner will receive R$ 10000 in gold bullion and 1% of sales of the product.
The flavors elected were announced at an event in Sao Paulo for the 30 Semifinalists participants. "The criteria to define versions were social networks popularity votes in website promotion, besides the sieve of a judging panel," said the company in a statement.