Retail sales to climb 4 percent in Sao Paulo August

After successive negative results, it is expected that the retail recovery outline already in July and in August, the FecomercioSP (Federation of trade in goods, services and tourism of the State of São Paulo) designs a high of 4% in real turnover in the sector, in comparison with the same period last year.
Despite being father''s day month, sales growth will not be driven by the data, because the shops of clothing, textiles and footwear, preferred segment at the time of the choice of gifts, must be fall of 5%.
For technical assistance, despite the prospect of growth in the retail billing, the following scenario quite negative for the main variables related to consumption: interest rates are high, there is little willingness of households to incur debt, while banks and are very selective in granting loans, restricting the supply of credit.
In addition, the budget of the following families committed by high prices of essential goods, the real income shrank and unemployment has increased significantly since the day last year.
In this context, the present higher value, such as home appliances and electronics, for example, must take a backseat on the best-seller list, the items with lower prices, that can compromise less budget and do not require funding.
High inventories stimulate promotions
Despite the conservatism of the entrepreneurs and the reduction of orders with suppliers, retail stocks paulistano follow high can stimulate promotions and closeouts for father''s day.
According to the research of FecomercioSP stocks in July, 36.8% of entrepreneurs surveyed said they were with stock of goods above the appropriate. The number is 8.8 percentage points higher than that registered in July last year.