Nestlé is the most reliable brand for the 10th time

For the tenth consecutive year, Nestlé was voted the most trusted brand in the country, regardless of category, according to the survey, conducted by Trust marks Selections Magazine in partnership with the Datafolha. The company was cited by 14 percent of respondents, with the front office (6%) and Brastemp (5%). Natura, in turn, was voted the most socially responsible brand for the ninth time with 16% of the quotes. Nestlé, with 5%, and Bradesco, with 4%, appeared in the sequence. In addition to examining brands in 36 categories of products and services, the survey showed the confidence of readers in institutions, professions and personalities.
Celso Loducca is voted most reliable Advertising Research disclosed that Celso Loducca was voted the most trusted advertising for the first time (had 29% of citations, against 28% of Julio Ribeiro and Eduardo Fischer. Among the executives, Alexander, of Cocoa Coast Show, was elected with 62%. In its 15th Edition, the research collected data via the web with readers of the magazine between May and June 2016. 1,588 questionnaires were analyzed. The results were weighted according to the proportion of subscribers of the journal selections in each brazilian region. The awards event will take place on 20 September day in space Villa Vérico, in the city of São Paulo.