Multifitness athletic shoes sale lever

Usually after the Christmas period it shows a fall in the value of sports shoes. According to GFK, in this year of Olympics sports footwear are rising in price since January and in June came to be on average 29% more expensive in relation to October 2015. In the first six months of 2016, although sales in units have fallen 5.7%, turnover rose by 11.5% in comparison with the same period last year. For GFK, the segment Multifitness is the main responsible for this growth in revenues and already accounts for 57.5% of the total sales of sports shoes. Currently, the average ticket in this segment is between 150 and 200 R$ R$.