Imported beer has 0.4% of presence

The Product Audit consultancy, specializing in the measurement of data on high added value products, estimates that the imported beers accounted for 0.4% of the total beer market in the country, in may 2015 to April 2016. In the 12 previous months, the participation was 0.3%. Carlos Rodrigo Abar, Director of Product Audit, said that has grown the importation of pilsen beers, which have lower value-added compared to wheat beers or with 100% malt.
According to data from the Ministry of development, industry and foreign trade, in the 12-month accumulated until June, beer imports totaled 49,900,000 liters, 8% above the volume recorded in the previous 12 months. In value, was decrease of 10.5%, to $ 45,300,000.
Inflation of beer for consumption outside of the home, as measured by the national consumer price index (IPCA)-reached 9.97 percent in the 12 months accumulated until June. Beer for home consumption rose 10.99 percent in the same interval. Institutions that do not have search specific data about inflation from imported beer.
According to the Brazilian Association of the industry of Beer (CervBrasil), the tax burden on imported beer ranges from 60% to 70%, while the burden on the domestic beer is around 50%. Due to the higher cost and at devaluation, import of booze is an option to test the market breweries. In the long term, the operation provides high risk in comparison to local production.