FIPE index/Buscapé Inflation comes to 6.13% in July

The FIPE Index/Buscapé recorded that there were 6.13% inflation in July of this year in comparison with July 2015. Under review with the Ebit, company specialized in electronic trade information, the survey shows that prices in electronic commerce went below the country''s official inflation, IPCA of 8.74 percent, over the same period. In comparison, monthly July through June of this year, the FIPE Index/Rocket fell 0.28% of. Although small, this low represents a behavior contrary to the IPCA, which advanced 0.52% over the same period.
Crisis has enhanced the sales of cheaper products according to the study, taking as an example e-commerce sales provided by Ebit, the variation in sales turnover July/16 x July/15, even with the inflation average of 6.13% some categories like "Appliances", "computer science" and "Electronics", that showed above-average inflation, had positive variation in turnover. On the impact on sales in the sector in July this year with the same period last year, it can be concluded that the crisis increased the sale of cheaper products as the categories "cosmetics and Perfumery" (growth of 21.1%) and "fashion and accessories" (41.3%) growth, this increased the price drop of 7.38 percent, according to FIPE Index/rocket. "In times of recession and tight budget, the e-commerce attracts more and more consumers for ease of comparing prices, convenience and great elasticity of offers and promotions that the Internet allows," says Sandoval Malik, CEO of Buscapé Company.