Finishing material leads purchase intent

According to the study "strategic opportunities for development of new markets in the consumer Perspective they remodeled or Built", carried out by Market Intelligence platform-Resale Group, which held 900 interviews in major States of Brazil (consumers had to have started a renovation or construction), 15.7% were with the work in progress and 84.3% had stopped. The sample that interrupted the work, the main reason was "lack of money", with 61.8%. The study also deepened what they would do and where to buy, at a possible resumption of the work, this base, 77.8% would do finishing works; 50.1%, residential painting; 41.6%, basic structural works; 32%, electrical works; 28.7%, 4.4% and hydraulic works, other types of works.
Most consumers Prefer to buy in Neighborhood stores In relation to the five main channels, 58% would shopping in Neighborhood shops (small, medium and multicategorias); 51.4%, in Home Centers/big stores; 39 percent, at stores that specialize in paints; 36.4%, in Shops specialized in ceramic tiles; 21.7%, basic materials deposits (which sells only sand, cement, rocks, bricks, screens, wires etc.).