Father''s day boosts sales of drinks in Assai

In the week leading up to the Day of the Parents, the Assai expects a 15% growth in sales. BBQ meats and drinks are the main bets for the period. For the first category, the Assai hopes to increase 10% in sales, in comparison with the same period last year. Already for the drinks, especially beer and whiskey, the expectation is that the increase is approximately 20%. The segment of special beers is also one of the highlights of this year, since the category has advance sales in the entire network. In comparison to 2015, it is expected to sell 30 percent more, as these drinks can also be gift options.