Wednesday, August 31, 2016

Export of Brazilian Wine Grows 33%

With $ 2,200,000 and sparkling wines exported in the first six months of the year, the Brazilian wine sector expanded at 33.27% performance recorded in the same period in 2015. By volume, sales abroad grew 26% with the consignment of 835,500 liters. The industry has also improved average value per liter, from US $ 2.51 to $ 2.65. The data were calculated by the Wines of Brazil, project undertaken by the Brazilian Wine Institute (Ibravin) in partnership with the Brazilian Agency of Promotion of exports and investments (Apex-Brazil) for promotion in the international market.
Visibility of the Country at the Olympic Games contributed to the high
According to the President of Ibravin, Dirceu Scottá, the visibility given to the Country for hosting the Olympics contributed to strengthen the image of Brazilian products. President assesses that, in addition to the exhibition in light of the games, the result obtained in the first half of the year due to a sum of factors like setting on commercial partnership strategy and promotional activities in the North American market, the recovery in sales in the United Kingdom after the end of the stocks accumulated in the period post-the world , and maturing in the performance of traditional markets such as Paraguay, by exporting wineries. "Wineries are with distributors more aligned to the Brazilian product profile. With that, have been given more importance within the portfolio that is worked abroad, "adds Scottá.
United Kingdom Earned Higher Exports in the first half, the Brazilian wines were exported by 17 wineries to 28 countries. Between the target markets of the Wines of Brazil, the highlight was the United Kingdom, which practically tripled the volume purchased, 29700 liters to 83300 liters. In the United States, the increase was of 23% by volume, skipping 117,500 liters to 144,700 liters. However, in terms of value, exports grew 42%, reaching US $ 444,600. For the next six months, considering the flagged business by exporting wineries, the trend is that the performance is maintained at this level. "The result of exports is still small, but extremely important for building stronger partnerships in the international market and Brazil''s position as a world producer of quality wines", concludes Scottá.
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