Apple will generate clean energy to illuminate their stores

The following sentence is emblazoned in front of a unit of Apple Store, a glass box that sits between a Thai restaurant and a pharmacy in downtown Palo Alto, California: "this store works from renewable energy." If Apple''s plans work out, the company can say exactly the same of its operation not only in California but in all of the United States. With a new initiative, the company is trying to meet its demand for electricity from clean energy, such as solar, wind and hydroelectric power. As well as other large companies have done in the past, as the retail giant Walmart and the search engine Google, Apple got a federal permit to create its energy subsidiary, which turn it into a wholesale energy provider in the United States. In practice, Apple is creating your own clean energy supply company-although the main business account-cio is the company itself. Cost reduction, as well as sustainability, are among the main reasons Apple. As a generator, it can reduce your cost of electricity, which reached the mark of 831,000,000 kilowatts/hour in the last fiscal year – enough to keep more than 76000 homes for a period of one year. At the same time, Apple tries to reduce carbon dioxide emissions from the production of electricity, which contribute to global warming. In a daring operation, Apple hired the company First Solar to supply just under half of its demand for electricity by the end of this year. It will be produced in California solar power plant Flats, which is under construction. The terms of the agreement require that Apple will pay $ 848,000,000 by electricity over 25 years. In addition, the company will receive the plant to the end of the agreement period. This is one of the largest clean energy contracts ever signed in the world. "This is another innovative way to get electricity without depending on the electrical system of California, which includes the use of fossil fuels," said the Executive in charge of Apple''s sustainability policies, Lisa Jackson. Although most of the manufacture of Apple products in other countries, the company has high demand for energy in the USA. In addition to its headquarters, located in Cupertino, Calif., the manufacturer needs to keep lit 270 stores in the country. But most of the energy demand is generated by your operation in the cloud-the center of your sale, music, videos and books for users of iPhone, iPad and Mac line of computers. The announcement of the Apple occurred at a time when the price of renewable energies continues to fall. By signing a long-term contract, the company protects itself from high rates of energy sector. Apple does not reveal the exact savings you will have from now on, but wait help spend hundreds of 1,000,000 dollars in the coming years.

Strategy helps companies reduce costs
The search giant Google has received authorization by the Federal Energy Regulatory Commission of the United States Government in 2010, when became a supplier of wholesale energy. The company is a big supporter of the model that Apple are adopting now. "While operating any type of business-cio, it is very important to be able to predict their costs," said the Director of energy operations for data centers do Google, Gary Demasi. "Renewable energy, from the perspective of cost, is currently competitive with any other form of energy, much more than it was years ago." In the United States, the capacity to generate corporate projects of renewable energy more than doubled from 2013, according to the business center of the Rocky Mountain Institute Renewable, which monitors public agreements in this area. In 2015, 11 companies closed projects that included the generation of 3.23 gigawatts of energy-equivalent of the volume produced by five coal plants. The value represents significant growth in relation to 2014, when the agreements generated 1.18 gigawatts of energy.