25% of men Buy beauty treatments

A national survey done by the credit protection service (SPC Brazil) and by the National Confederation of Merchants Leaders (CNDL) proves that the man also leaves to save and even if turned upside down at the time of the purchases of products or services related to beauty and aesthetics. About a quarter (25.4%) of Brazilians interviewed claim to have already left to save money for this type of consumption and other 6.5% have left even to fulfil financial commitments to prioritize these purchases. Research shows that the segment of cosmetics, as used in everyday life by men, the average expenditure is approximately R$ 95 per month.
Men''s beauty market is promising major care that men have to feel more beautiful and confident are healthy (43.0%), physical activity (41.3%) and teeth care (37.5%). To the Chief Economist of the SPC Brazil, Marcela Kawauti, there''s still a huge market to be conquered with a focus on male thread. "Research is an indication that the beauty business entrepreneurs need to invest in items that are able to meet the expectations of the quality of the male audience, because they are consuming more and more products and beauty services, whether invasive or not. In addition to the basic consumer products, there is room for companies that are innovative and modern sales platforms, either by e-commerce or "applications, analyzes Kawauti.