Verizon closes purchase of Yahoo for $ 4.8 bi

American telecom operator Verizon Communications will pay $ 4.8 billion to acquire Yahoo, according to a source familiar with the matter. The acquisition, which should be announced by the company today, before the opening of the market, will put an end to a negotiation process that spans months, after that the Executive President of Yahoo, Marissa Mayer, said earlier this year that the company would explore strategic alternatives to reverse the loss of market for larger competitors like Google and Facebook. The value hit includes the main Division of Yahoo-the internet-related business – and also his real estate. It is a remarkable fall for the company, one of the pioneers of the internet in Silicon Valley, who came to reach market value of $ 125 billion during the dot-com heyday. The two companies declined to comment on the news. According to American website Re/code, Yahoo has come to inform others interested in purchase – which included the investment fund TPG, the American operator AT&T and a group of investors encouraged by Tycoon Warren Buffett – that Verizon was the winner of the process. Since Yahoo decided to put on sale its main business, Verizon was considered by analysts and investors, as the principal interested in the assets. Swing. For Verizon, the transaction should boost its internet Division-America Online (AOL), which was acquired by the carrier for $ 4.4 billion last year. In particular, AOL must use Yahoo''s advertising technologies, as well as search, e-mail, messaging services and real estate deals. Founded in 1994, Yahoo was the gateway on the web of the first generation of internet users and their services attract up to 1 billion monthly visitors today. Other services included in the transaction are the YahooSports YahooFinance and, in tícias channels that have relevant audience in the United States – one of the attempts of Marissa, Executive President of Yahoo since 2012, was to transform the company into a media group. The project failed — in particular, the acquisition of Tumblr, social network that was bought by Yahoo in may 2013 for $ 1.1 lhão bi, but that later appeared in the company''s balance sheets with a depreciation of $ 712,000,000. The deal also marks the end of Yahoo while operating company – without your internet business, remains only as a slice of 35.5 percent in Yahoo Japan, as well as 15% stake in Chinese company Alibaba ecommerce. To be completed, the transaction must pass the approval of regulatory authorities in the United States and also of Verizon''s shareholders. In addition, the integration between the two companies can be difficult, assess market analysts.