Thursday, July 28, 2016

The ice cream sector bet in change in consumption

To reverse the crisis scenario and grow back, the ice cream sector bet for consumption outside of the home, which continues gaining strength, and bet on the awareness that the product feeds and should no longer be left in the background. After achieving a growth of 90% in 12 years, the sector has presented 12% drop in consumption in 2015, returning to levels of 2010, according to the Abis (Brazilian Association of industries and ice cream). With that, in just one year, the sector lost five years of growth. Click here and check out the full article.
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