Neighborhood planned have demand, but resumed it should take

Sao Paulo-the economic instability delayed the advance of planned neighborhoods, but it''s not over with the plans of the developers. The expectation is that the slumbering demand come back with the upturn. But, demand high investment and have lengthy return, this should not be one of the first business models back to the radar.
"[The plan] should not be one of the first in line of the builders, but remain a market trend," says partner of Deloitte''s Financial Advisory area, Claudia Baggio.
For her, after a period in which the releases were delayed, the more likely it is that the developers to resume construction on projects with faster return on investment
Yet Claudia points out that there is still a strong pent-up demand. "People still want to live in places that are more efficient," analyzes. For her, the drop in the number of releases of this profile took place due to the economic instability, the slowdown of the construction and the lack of consumer confidence. "We saw more plot and fewer mergers. This causes decrease also the number of planned "neighbourhoods, parses it, predicting that the resumption of the sector as a whole is in 2018.
Opportunities
When the sector back on the radar of companies, according to Claudia, there is a tendency of these also incorporate real estate economic ventures. "If not, is a cluster and not a neighborhood. The concept of neighborhood planned talks about diversity of use and classes, "he said, noting the most elite bias of the older neighborhoods.
Already the opinion of professor of finance from Ibmec-RJ, Nelson de Sousa, even if there are projects for classes C and D, the price should still be high. "The equipment tend to be more sophisticated."
To him now recession, another opportunity that developers can find is the land with better prices. "We have two scenarios, the good land that have some legal imbroglio and the terrain of families and businesses that need to capitalize and prefer to sell."
Among the most attractive regions for this kind of project he cites the States of São Paulo, Rio de Janeiro and Minas Gerais. "There has developed new poles and residences. Gave a notch, but coming back. "
Challenges
The Director of the Brazilian Association of real estate Developers (Abrainc), Luiz Fernando Moura, agrees with Shah, but points a challenge: the greatest concentration is in the capital demand, limiting the supply of enough space for the emergence of new neighborhoods. "These neighborhoods appear in new areas or in places where large industries ceased to exist."
However, the Commission points out that the enterprises well located that maintained launch have a good performance. An example of this, is the speed of the sale of the "Squares" of Cyrela, released in may, and which has sold 133 units. "In less than two months we''ve sold 40%", says the Director of merger of Cyrela and Living, Eduardo Leite. Launched phase will begin in January 2017 and is expected for January 2020.
Among the main challenges cited by him, within this niche are: meet the complex schedule of a project of this size and find great terrain.
Eztec''s enterprises: the gardens of Brazil, in Osasco (SP), launched its last phase in June 2015 already has 75% of its units sold. Already the Maya city, in Guarulhos (SP) launched its last phase in March 2014 and has 80% of the units sold.