Minimarket Reveals Your Shopper Profile Extra

A recent survey by the Supermarket, in partnership with the company and consultancy Officina Sophia Retail, pointed out the profile of today''s shoppers neighborhood flag GPA, where 36% of their customers perform purchases at the store two to three times a week; 13% range from four to six times a week; and 12% visit the store every day. In total, 61% have the behavior of a customer proximity store: shop of spare and therefore spend more times at the store. In addition, 79% of respondents comment that the store is close to his residence, confirming that the location of the stores is a great advantage by the time the customer decides to do their shopping.
New Concept
The result is part of a study of the network with their customers about the new concept worked for Extra mini market defined changes in environment, service and assortment and was applied. Initially, three stores of the network already presented satisfactory results with customers, according to Executive Director of GPA, Marcelo David. "Research has certified that the changes promoted in the Supermarket had the desired effect Extra and encouraged us to broaden the project of modernization for more shops-between existing and new store openings will be 20 units with the most modern concept of the network until the end of the year," explains Marcelo.