Mineral water industry moves more than $ 10 billion a year in Brazil

Although it can be consumed for free, water is a product that moves more than 10 billion reais a year in Brazil. The numbers of "water industry" are impressive, as shown in the World, the GloboNews. The market grows 20 percent annually and has released new features to woo consumers increasingly worried about health.
Maria Silver visited the market leader in Brazil, the Minalba, and shows how the giant''s leadership strategy to stay ahead and his new bet in water "premium". Also check out the decision of another company, Lindoya, to diversify production, launching the first brand of thermal water of the country-the mineral water that is sold as innovative skin cosmetic cream product.
In London, the corresponding Ana Carolina Abar was meet the water Department of a famous department store, Selfridges, which decided to suspend the purchase of bottled water brands in PET bottles and unveils new consumer behaviors.
In Sao Paulo, Cadu Novaes was meet the mix of brands of water imported from a supermarket in the city: the Casa Santa Luzia. There are more than 20 brands in the world. Which sell more? What draws the attention of the customer in deciding what to buy?