Ingá Premium mineral water has renewed labels

To celebrate 40 years of market, Inga, mineral water of Minas Gerais, brings sophistication to its Premium line of mineral water with and without gas.
The OBAH Design challenge was to develop a new label to the packaging of a product with high market acceptance retailer. "The redesign of a product with credibility, such as the case of the Premium line of Ingá, is always challenging. Since it is not possible to change significantly the product image, as this could generate a negative reaction to the final consumer, "explains Antonio Pereira, art director of OBAH Design.
The labels of the 300 ml glass bottles, provided by Owens-Illinois, were redrawn. Red-for Natural Mineral water – and blue – to the sparkling Mineral water – were kept, but arrive with a darker tint, granting the product refinement. The gold tone was incorporated into the package, both on the tag that indicates if the product contains or not gas, as the icon of the Crown developed exclusively for this line.