Gourmet Coffee Wins Retail Space

The Brazil Espresso, owner of the company Astro Coffee and coffee brands from the Centre''s betting getting stronger in the growth of demand for gourmet coffee at retail, both roasted and grinded as capsules. One of the investments has been work on POV, for example, the sugar loaf, with spaces in addition to the shelves in stores. Currently the channel represents one-third of the company''s business, being the other two-thirds of the food service, but this scenario can change in two or three years, said Eduardo Bendzius, VP Sales and Marketing of Brazil Espresso, in an exclusive interview to Cute News Portal. "Of course that''s just an expectation, but retail is showing excellent results, so we can expect a 50% Division for each channel.
Other bets
Recently the company acquired brands Spress Café, in Poços de Caldas (MG), and Danza, in Rio de Janeiro, and the next step is to increase the presence of these new brands on the market that already Act. In addition, the company closed recently partnered with the Chez Group for the launch of Café Chez Astro, on rua Oscar Freire, São Paulo (SP). "We''re partners in this business, promoting our brand, but we don''t have a plan for that yet. The idea is not to compete with our partners ", explains the Executive.
Expectation for 2016
According to estimate of the Brazilian Coffee Industry Association (Abic), consumption of coffee in capsules must triple up to 2019. The booze is present in 98% of homes and raised about of 20% in recent years. For Edward, it is expected to grow this year, in line with this perspective of the gourmet coffee market. "The market still has a small representation in relation to the traditional coffee, which has a share of around 95%, but it is a stable market today, which grows from 1 to 2%. Gourmet is already gaining space and so will continue, which could be even better this year if it wasn''t the current economic scenario ".