Frozen bread Stimulates industry Investments

The growing demand for convenience in various sectors also gaining ground in the category of frozen breads, causing companies to invest in expansion to be able to meet this audience. An example of this is the Panfácil, Star group that recently opened a new plant to expand its production of 600 tons/month to 3, 6,000 tons/month, approximately, as reported Bernardo Pretto, commercial Director, in an exclusive interview to Cute News Portal. "The Panfácil vineyard in a continuous annual growth of 35% up to 2015, when our old factory reached the limit of production and we had no more how to grow. For 2016, we foresee a growth of about 15%. In previous years, the growth registered by the company it was 35%.
New Factory
The brand new industrial unit is located in the city of Canoas, RS, built along the array of Star Group, where he has operated a wheat milling unit, Star mill, with total area of 45mil m ², being about 10,000 m ² for frozen bread factory and the other 30 to the mill. The unit started to operate in full mode in March of that year, but the official opening to the market should happen at the beginning of August, and an expansion is already scheduled. "The total investment in the plant was 1,000,000 Clothing, and is already foreseen in project, an expansion/duplication of unity for the coming years", Bernardo.
New Squares
The company will expand its operations in the country in addition to the States of Rio Grande do Sul and Santa Catarina, where they have factory and distribution centers. "There are advanced negotiations to meet, already in the coming months, the States of Rio de Janeiro and Minas Gerais, via distributors," he explained. In addition to the direct channel for the medium and large retailers, the Panfácil has a network of distributors and micro distributors that meet the small retail, food service and the like, according to Bernardo. Today, basically 70% of sales of the company are held by direct channel for retail and 30% in the channel distributor.