Consumer finds it difficult to maintain healthy nutrition

Although value healthy habits of life, consumers still find it difficult to put them into practice. In research conducted by the Centrum and the market intelligence area of Editora Abril, 93% of respondents claimed to be aware that they should ingest a greater amount of any food. Among the most cited, are seeds (59% of the total), fruits (45%), integrals (44%) and vegetable/vegetables (40%). The study included participation of people from 25 years of classes A, B and C, from all regions of the Country.
Another observation is that 96% fail to incorporate into everyday habits like eating every 3 hours, practicing physical exercises and have a hobby. The main reason is the lack of time, cited by 29% of people. Other 20% find it difficult to carry out such activities. And more: 47% say they don''t feel as healthy as would like, while 45% they feel guilty when they don''t eat in the manner deemed appropriate.
Most of the respondents know the consequences of not putting into practice behaviors associated with health and quality of life. Almost half stated that this results in lack of energy, 45% indicate malfunction of the intestine and 37%, fatigue.
The supermarket can help customers with tips to facilitate the adoption of healthier habits. Here are some ideas:
• Among the major difficulties of Brazilians, is eating every 3 hours. Point through posters and practical products easy to carry to be consumed in these moments. For example: individual servings of biscuits or toast – integral or plus cereals; individual mix of oleaginous plants such as Brazil nuts and walnuts; portions already washed or fruit bites (prefer not get dark after cut); portions of baby carrots; individual yogurts; 200 ml light or drinks without sugar; and so on
• If your store has a nutritionist, you can ask him to create options for snacks. The idea is to come up with different combinations and/or form kits to facilitate client''s life
• You can still encourage the practice of sports. Coordinate with academies and dance schools or poultry in the neighborhood to give discounts to customers. To be entitled to the benefit, they may show, for example, three coupons for purchases made in the store. The idea is to prove that the person goes to the supermarket to be entitled to the benefit
• If the store is located in a central business district, an idea is to include in the assortment of options ready salads for lunch. Use posters to disclose the presence of the product in the gondola
• Another important point is to remind the customer to drink water several times during the day, your store can offer various packaging options for different times of consumption
• It is also interesting to distribute material with tips for the main meals. Dinner, for example, must contemplate lighter foods such as grilled meats and salads
• Whenever possible to promote lectures on nutrition and healthy habits. The initiative can be implemented in partnership with suppliers. The same goes for cooking classes that have focused on more nutritious dishes