Tuesday, July 19, 2016

Breweries rivals are keeping an eye on Brazil Kirin

Five years after buying the Schincariol, the Japanese group Kirin sees its assets in Brazil become the target of large international breweries-including Heineken, Ambev and Carlsberg. Since he took the group more than $ 6 billion, the Kirin saw its position weakened; Today, its installed capacity is much larger than their sales. Among the options are a total sale of assets or a "slice", say sources.
The Dutch Heineken would be keeping an eye on all the assets of Kirin drinks, found the newspaper Estado de s. Paulo, although still no formal negotiation. A source said, however, that the representatives had a meeting with the Kirin in Japan, at the end of June, to try to set the basis for a formal negotiation.
The appetite of Heineken is great, because the company has seen its global position being weakened after the merger between InBev and SAB Miller, which today dominate about 30% of the global beer market. Within the global portfolio of Kirin drinks, the main interest of Heineken is Brazil. The Dutch, who entered the Country after the acquisition of Femsa, managed to grow and solidify your brand as "premium" and overcome the Kirin in terms of sales, with 9.4% in the sector.
Among the other candidates for active, Carlsberg could use the Kirin to finally settle so relevant in the Country. For Ambev, the alternative would be to acquire, for a low price, the factories of Kirin to sell them later, with the goal of protecting its position of two-thirds of the domain industry.
Sought, Heineken, Carlsberg and Ambev have yet to comment. In a statement, Kirin "denies any speculation about its strategic position".
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