Avon launches mascara in action with Easy Taxi

Continuing to his new position, beauty that makes sense, the Avon performs this week, an action that will benefit consumers in the cab. Among the 28 days, 29 and 30 July, the brand, in partnership with Easy Taxi, who can call a vehicle by the application with a mascara Big & Black-Sets the action marks just the product launch in Brazil.
To participate, consumers must request a taxi by the application using the Avon Race filter. The number of products available is limited and only 1,500 people will have access to the news. To disseminate the action and the new product, the company is using the hashtag #corridaavon.
Big & Sets is a product of technology patented by Avon and promises to consumers reveal 64% more lashes to act in three ways: to separate, define and give volume to lashes.