Avery Dennison launches Specialty Series

With the proposal to add value to the products and the business of their direct customers (converters) and indirect (end users), Avery Dennison has launched the series of self-adhesive materials Specialties with strong visual appeal and high functionality. The first two of the series, already released and made available for converters and end users, are "identification and logistics" and "Promotion and retail".
"From A constant contact with customers and a continuous monitoring of various markets, we identify the sectors with greater demand for self-adhesive labels special. And to serve them, we organise specific information about our materials, and practice "," explains Isabela Monteiro Galli, Director of Marketing and sales Latin America of Avery Dennison.
So, in the series "Identification and logistics" Specialities are offered self-adhesive materials that optimize the steps of identification, tracking and shipping of items. Most are robust and versatile materials, suitable for the rigour demanded by the logistics operations such as closures for cardboard boxes, thermal labels with greater resistance to friction, dual-use labels, bag tags for identification of luggage in airports, wristbands and labels for trays of food, especially meat.
As the name suggests, the Specialties "Promotion and retail" offers self-adhesive materials that help boost sales, making the product more attractive in the PDV. "Every day the brands vie for consumers '' preference and Avery Dennison materials ensure a differentiated and unique visual for the products, in addition to features that extend the consumer experience with the product, making it even more positive," says Isabella.
Part of this series tags that store fragrances, holographic materials, labels for the application of temporary tattoos, blockout labels (labels to correct outdated or wrong information), materials resistant to oil, double-sided stickers and dual-use labels (piggyback).
"The launch of Specialty Series reinforces the Avery Dennison''s expertise in developing materials for the most challenging applications in the market, always with the goal of creating winning solutions for direct and indirect customers and provide the best for the end consumer," concludes Isabela. The next series to be released are removable and Resseláveis and Pharmaceutical Line.