The source Sarandi, Barra Funda (RS), bet on renewal of their packaging to make its revenue to grow 20% this year, double the average achieved in national segment of mineral waters.
The bottle of mineral water PET Active Forest was designed to facilitate the handling and comfort while being transported.
The package is designed for those who practice physical activity, like a disposable squeeze. Anatomical shape, Crystal colors, blue, pink and green, the bottle has a handle that can be stuck on my fingers during use. The idea is to be a convenient, economical and hygienic solution.
The packaging of the forest, as well as of other labels, also had its total weight reduced.
The designer Lincoln Seragini, Seragini Consulting, was responsible for the modernization of the entire packaging line of mineral water and soft drinks of Sarandi, which has nearly 70 years in the market. The plan, which also featured contributions in research and development, machinery and marketing cost 3.5 million reais.
Embalagem Marca
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