Tuesday, May 10, 2016

Verdemar innovates and launches the first growler station of Latin America

The mineira Verdemar innovates and launches the first growler station of Latin America. Consists of a cold beer, which allows the consumer to purchase 10 types of beers for consumption at home. The positioning of the network, seven stores in Belo Horizonte, the surprising consumers with a variety of high quality products and features. Mining network will offer this service thanks to the partnership with Wäls.
The growler is a bottle made of glass or ceramics, 1.9 liters, widely used in the United States. It has an efficient cover, which preserves the pint for up to five days in the refrigerator. The drinks, however, should be consumed in 48 hours after the opening of the bottle. This new proposal from the Verdemar will have a differentiated service, with a sommelier beer (beer specialist), to explain and guide the consumer of all kinds of draft beer, and about the economy that the bottle offers, since it is returnable.
Will be 10 initial draft beer options without pasteurization: Wäls 42, Dubbel, Niobium, Pale Ale, Petroleum, Pilsen, Session Citra, Tripel, Witte and 8 and 1. According to Antonio Celso Azevedo, Superintendent of marketing of Verdemar, this service comes to meet the desires of the consumer, as the miner has a habit of being a good fan of special beers. "The network''s philosophy has always been to create innovative actions and offer consumer news for the customer," said Azevedo. "We seek to bring to Belo Horizonte new trends in the area of world cuisine, and tried to adapt the culture of other countries to the demands of our audience," he adds. Beer station Wäls Verdemar will work Monday to Friday, from 10 to 9:00 pm, and on Saturdays, Sundays and holidays, from 9 at 8:00 pm.
SM - 09/05/2016
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