Tv sales fall 28% in the quarter

Sales of television sets in Brazil fell 28% in volume in the first quarter of this year compared to the same period in 2015.
The trade turnover with the segment also had a fall of 5.6%, according to the consultancy Gfk.
"It''s a market that, in General, been very connected to the crisis. People don''t feel safe to spend and retailers suffer from the repressed demand ", analyzes Rui Aaa Consulting Executive.
Like buying televisions is tied to credit offer, feel the thud, says Vitor France, Economist at FecomércioSP. In Sao Paulo, the durable goods segment fell 15% in revenues last year.
"Our quarter was worse than retail. The industry sold about 40 percent less to trade and take stock, "said Lourival Kiçula, President of Eletros evaluations (of electronics manufacturers).
"With the 2014 World Cup, our production increased greatly and we can still enjoy part of 2015. From then on, the only retail demand has decreased. Maybe, with the change of Government, the confidence come back. "
If the market as a whole gave weak signals, modern models won the homes. The smart TVs (connected) sold 6.4% more in the quarter and now account for about 50% of sales.
"The segment is growing due mainly to the increased demand of the Viewer by new types of content, like Youtube and Netflix," says Sergei Epof, from Panasonic.
Those seeking a new equipment now have direct demand for appliances with more features, says Roberto Babu, Director of segment in LG. this year, about 85% of the portfolio of the company''s televisions will be smart.